Senior strategy, creative direction and hands-on execution for businesses that need the whole system to work together.
Creative background. Marketing brain. Operator mentality.
Design led to websites. Websites led to SEO. SEO led to paid media. Campaigns led to analytics. Growth problems led to CRM, automation and strategy. Eventually the disciplines stopped looking separate.
That progression is why I look at marketing as one connected system, and why I am usually more interested in the problem than the channel someone thinks will solve it.
Read the full story ↗The agency model, without the agency theatre.
Craig Strachan Creative works like a senior creative and growth partner inside the business, connecting the strategy, message, campaign, media, website and follow-up instead of treating each one as a separate deliverable.
The result is a smaller, sharper operating model: direct senior involvement, specialists when needed, and work designed around the commercial problem rather than an agency org chart.
Campaign-led thinking
An ongoing cycle that turns insight into beautiful content, and beautiful content into better performance. The result is work that not only looks strong, but earns attention, improves results and increases ROI.
A premium automotive story needs more than product shots. The campaign language was built around experience, motion, craft and anticipation.
Create a visual experience worthy of the product.
Treat the vehicle like a character, not a catalogue item.
Film, edit and supporting creative designed to work as one campaign.
Hospitality marketing works when the brand feels alive before someone ever walks through the door. The work connects brand, photography, promotions, social and media around the experience.
Keep the brand culturally relevant and commercially active.
Build repeatable campaign moments instead of isolated posts.
Creative, content and distribution designed to reinforce each other.
A website is only one moment in the customer journey. Stronger growth comes from connecting the message, landing experience, media, tracking and what happens after the lead arrives.
Turn digital activity into a more coherent path to action.
Design around intent and friction instead of page decoration.
Web, media, analytics and follow-up treated as one conversion system.
Three ways in. One senior standard.
Senior marketing ownership for businesses that need someone connecting strategy, channels, teams, vendors and performance.
For launches, promotions and growth initiatives that need the idea, creative, landing experience and distribution to feel like one campaign.
Defined projects where strategy and execution need to stay tightly connected from first decision through final launch.
Experience the advantage of a streamlined service stack that improves ROI.
Growth strategy, offer clarity, planning, fractional leadership, channel priorities.
Campaign platforms, creative direction, visual systems, messaging, design.
Google, Meta, search intent, creative testing, lead quality, measurement.
WordPress, landing pages, UX, copy, CRO, SEO foundations, analytics.
Campaign content, filming, editing, motion, social, photography direction.
Workflow design, CRM thinking, Zapier, lead routing, operational efficiency.
Selected brands + environments
Find the actual constraint before deciding which deliverable should exist.
Build the strategy, campaign and customer experience around the business objective.
Launch across the right channels with the right creative and measurement in place.
Use real behaviour and business outcomes to sharpen what happens next.
Don’t start with the service.
Tell me what you’re trying to fix, build or grow. We can figure out the right combination of strategy and execution from there.
Start a project ↗