Clarity over jargon.
If a report is complicated but nobody knows what decision to make from it, it is not doing its job.
About
Craig Strachan Creative
Creative background. Marketing brain. Operator mentality.
I learned the thing
next to the thing.
Design led to websites. Websites led to SEO. SEO led to paid media. Campaigns led to analytics. Growth problems led to CRM, automation and strategy. Eventually the disciplines stopped looking separate.
01
The progression
Marketing is one connected system.
I started in graphic design because I loved making things. Then I learned that a strong design could still fail if the message was wrong. That pulled me into copy, websites and user experience.
Then I learned that the best website in the world does not matter if the right people never see it. That pulled me into SEO, paid media and content.
Then I learned that a campaign can generate leads and still fail if tracking, follow-up or the sales process is broken. That pulled me into analytics, CRM, automation and operations.
That progression is the reason I work the way I do now: understand the business, identify the real constraint, and connect the work around it.
20+Years around design + digital creative
15+Years in paid media + growth
1Senior point of accountability
Creative that earns attention.
Performance starts before the click. People have to notice and care first.
Results over vanity metrics.
Clicks, reach and leads only matter in the context of what happens next.
Be useful.
The goal is not to make a client dependent on me. It is to make the marketing stronger.
Bring me the problem.